LARA MCCABE

Lara is a marketing professional bringing over 20 years’ experience across all areas of marketing. She is a key contact at WRP Legal & Advisory for media and marketing enquiries and industry associations.

Working with our Directors on developing their specialist practice areas, client experience, as well as internal communications and business plans.   Lara enjoys balancing creative and analytical approaches to marketing and business development.

Lara’s B2B and B2C marketing experience has provided her with valuable work exposure to a range of sectors, including Early Learning and Care, Banking, Insurance, Not for Profit and more – as a former Account Manager for a digital marketing agency.

Areas of Expertise:

  • Brand Marketing
  • Content Strategy
  • Media / Public Relations
  • Direct & Digital Marketing

Credentials:

  • Master of Business, Marketing – University of Technology, Sydney
  • Bachelor of Commerce, Marketing – Western Sydney University
  • Diploma of Financial Planning

Certifications:

  • 2019 Progress Fellowship – Centre for Australian Progress
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